I spent most of my day faffing around with this balloon idiocy. I'm assuming everyone else in digital advertising did too because twitter was very quiet for the entire afternoon.
Apart from the almost breaking teh internest with the pesky flash it is actually marvelous. Well done POKE
Here's my rather sad balloon. You can boost him too if you like here
You may notice that my bobbing balloon in the corner there is rather reluctant to join the race. And you should be noticing many balloons ambling across the page too. But no. Somehow I've been excluded. *Sad face* Never mind. I'm hoping the race just hasn't reached me yet.
The game play itself is stupidly simple and slightly tedious. There's no real chance of winning the big prize. Probably little chance of winning any of the other prizes actually. It is really about the 'taking part'. But what is really brilliant about it is you can just dip in and out. A little bit of engagement; a little bit of silliness; and a whole heap of free advertising for Orange. I assume it will also sweep up a whole heap of gongs.
Nick joined in too. I loled.
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