What's in the box? A radio head obviously.

I love mashups. I also love mash potato but that's for a different post.

I think you've really made it when someone chooses to create something new out of your work. Or you help someone create a mashup of your own work. You follow?

Take for example Radiohead's 15 steps: playing brilliantly on the hoo har of the stupendously expensive double vinyl box set and the excitement of their zillions of fans about receiving it.
Radiohead are a progressive band embracing the interwebs for all it's 2.0 loveiness. Facecrack and youtube aren't new or progressive I hear you say. However, Radiohead are massive. They have about 91 million plays on last.fm prompting some cynics to say that users have been deliberately playing Radiohead on loop to get them higher than The Beatles. Radiohead don't have to muck about with myspades or facebook or anything like that, people will still buy their records whatever they do. What's so charming about this, is it gives Radiohead a real D.I.Y feel to them. They regularly update their website with random musings on what they're up to. They spew out facebook updates and have stuff on their youtube channel. Thom Yorke is a self-professed internet addict so it really is him writing the content giving a real inroad into his strange mind making you feel more connected to him. Man.